Retail Supply Chain Management


What is Retail Supply Chain Management and Why Is It Important?

If you’re new to the game, logistics can seem overwhelming. You might think that you’re not big enough to be throwing around terms like supply chain management.

However, if you’re experiencing growing pains like delayed fulfillment times, high fulfillment costs, and the inability to offer competitive shipping options and prices, then you’re ready to optimize your supply chain.

Your retail supply chain is the processes you use to get your products to your consumers. It encompasses everything from obtaining the raw materials to make your product to delivering that product into your shoppers’ hands.

Retail supply chain management therefore is how you optimize those processes to maximize both speed and efficiency. You should deliver your products into a consumer’s hands as fast as you can. However, you don’t want to pay outrageous amounts to do that. You must optimize your processes to be as efficient and affordable as you can manage.

Many retailers use shipping software, 3PLs, and integration companies to automate their processes and increase efficiencies.

Why is Retail Supply Chain Management Important?

It’s easy to overlook the importance of supply chain management and undervalue its effect on your business operations. However, retailers can no longer afford to do so.

Online shoppers thoroughly research and compare products and processes before purchasing.

According to the NRF, 65% of consumers say they look up free-shipping thresholds before adding items to their online shopping carts. Further, 39% expect two-day shipping to be free. And, if you don’t offer it, consumers will shop somewhere else. 29% of consumers have backed out of a purchase because two-day shipping wasn’t free.


Retailers of all sizes are falling short on meeting customer’s expectations. Those who provide the best shipping experience will see a big impact on their costs and will gain a competitive advantage. If you’re looking for a way to stand out in your competitive retail space, your fulfillment process and ability to deliver can set you apart from others.

What Will I Learn?

  • Learn how Supply Chain works in retail sector. Also how it is different from traditional manufacturing Supply Chain

Topics for this course

19 Lessons05h 11m 56s

Session 1 Introduction

Functions of Supply Chain Management15:36

Session 2 Logistics

Session 3 Value addition by retailers

Session 4 Retail strategy

Session 5 Food retailers

Session 6 Super Market retailing

Session 7 Francizing

Session 8 Category strategies

Session 9 Merchandise budget

Session 10 Open To Buy Control

Session 11 Store Clustering

Session 12 Amazon Supply Chain

Session 13 Staple Merchandise Planning

Session 14 Level of Back-up

Session 15 Retail branding

Session 16 Sourcing merchandise

Session 17 Contract types

Session 18 Replenishment models

Session 19 Reference manual

About the instructor

I am a Supply Chain / Logistics / Sourcing Professional. Trainer and consultant. Worked in large MNCs in Supply Chain, Logistics for nearly 3 decades and have in-depth practical knowledge in each of the sub-domains Currently engaged in consultation, training and certification programs of world's leading Supply Chain Institutes. Also have our own job oriented programs. Sub domains includes Materials, Logistics, Supply Chain Analytics, Purchasing/Sourcing, Warehousing, Transportation, Inventory Optimization etc Saved in Millions for organisations, in Inventory optimizations and improved all related processes Improved customer fill rates and reduced cost of operations Solved work-place issues / problems in their occupation of Supply Chain professionals Specialties: Supply Chain Management, Logistics, Sourcing, Material Planning, Forecasting, Production scheduling, Warehouse management, Picking and line feeding, Logistics, Imports, exports, EOU, Lean, Operational Excellence, Productivity Improvement, employee & contractor management, Legal compliance ASCM, APICS, ISM
4.32 (139 ratings)

24 Courses

151 students

Student Feedback


Total 5 Ratings

2 ratings
3 ratings
0 rating
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The course helped me to extend my knowledge. It has a good diversity of content and the theory is well explained.

It's a great learning session..I have learned a lot.

I like the content and trainer explanation ,Thanks

Through this course, I have learned more case study examples. There are several aspects of the Supply Chain which was covered here. This gets me interested to take more courses.

This course is a good overview of supply chain domains and analytics with real-life examples. Great course, very useful. The professor`s way of teaching this course was simply amazing.


Material Includes

  • videos
  • (previously conducted live, with participants)


  • Graduates with English knowledge

Target Audience

  • Freshers, Graduates, Juniors to senior level who are interested in retail supply chain
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