The three S’s – ease, sociability, and safety – tend to be a solid base for any dating site. Why can it look like plenty web sites tend to be mysteriously lacking all of them from their business programs?
Type LikeBright, a fresh dating internet site founded in Seattle that aims to purge deception from the online dating sites scene. It is a tall purchase, but Ron Lai, Sonya Lai (yes, they’re siblings), and Nick Soman are determined to fulfill it. The trio satisfied while their studies at Harvard, and chose to found LikeBright this present year included in the TechStars, a company that calls by itself the “#1 business accelerator in the world,” system in Seattle.
Their aim, as told Aislyn Green of TechFlash.com, isn’t complex: “LikeBright is actually a TechStars Seattle business trying to generate dating quick, social and safe for ladies.” Women every where – and lots of males – complain about the lack of confidence and rampant sleeping that plagues online dating services. For a few, it’s become these difficulty they’ve given up on online dating sites altogether in favor of time for the original types of matchmaking which they’d as soon as denied, like meeting through friends or at personal gatherings. LikeBright is designed to fight this issue by “constructing a dating layer-on Facebook to assist ladies meet men and women through men and women they believe.”
The motivation for LikeBright originated in personal experience. Sonya was driven by an aspire to assist the girl feminine buddies browse the sometimes-dangerous field of online dating sites, and desired to spot increased exposure of the issues, frequently overlooked, that ladies value when considering trying to find love on line. Ron, a frequent traveler, was actually motivated to produce a website that met his nomadic requirements, and Nick discovered of this property value satisfying a date through some body you rely on when a female friend introduced him to their girlfriend.
Before creating this site, the trio conducted 50 live interviews with ladies who planned to share their particular encounters with online dating sites. The replies they was given ranged from entertaining towards the horrifying, like “Everything felt great. Immediately after which he asked me personally if I smoked meth” and “he had been 11 and I also needed to drive him home. He’d walked all the way anywhere.” Determined the world lacked a dating site that throws ladies very first, LikeBright came into this world.
LikeBright is focused on generating a breeding ground built on the 3 S’s. Signing up for the website is simple: it can take half a minute to join up via Twitter Connect. This site promotes sociability by providing people a social framework for any singles they see and permitting them to interact with pals – attached or otherwise not – on the webpage. And it’s really secure: ladies may use LikeBright anonymously, and every guy on the site is vouched for.